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Maximize Your Business Profits with Customer Lifecycle Marketing

Customer Lifecycle Marketing is the strategy of mapping out how your marketing engages the customer from awareness to advocacy. Mastering this takes time and resources and should not only how to promote to potential customers but how a customer is converted, how you...

9 Social Media Advertising Tips to Grow Your Audience

Advertising is an essential piece of growing your audience on social media. Since the public launch of many of these social media platforms, the ability to attract your customers with a single post has nearly disappeared. If you want to make any meaningful impact...

How to Create A Social Media Marketing Strategy

Social media marketing has changed from when it first began. We can thank IPOs for making the once free to play into the freemium model it now is. There is still lots of opportunity on social media and setting strategy can help you get it right. Social Media...

How to Make Offers Your Customers Can’t Resist

Ever feel frustrated that business doesn’t grow like you would like it too? Here is where things might be going wrong. Your offer isn’t really an offer. Your offer has no benefit to your audience. You haven’t made an offer that anyone cares about. Your offer is...

How to Determine Your Target Audience

Who is your target audience? Everybody! If that sounds familiar, it’s because it is the common answer for someone who doesn’t know. You’ve probably heard it said, know your audience, but without a clear idea of who that is, we might say k&NOw your audience. Large...

The SMART Way To Marketing Strategy

Specific Marketing with specific goals is easier to achieve than generic goals. Would you rather grow by 20% in new users or grow by 1-2% every month in new customers through the email audience? Even though these would be similar goals, one is defined more clearly...