Marketing Portfolio
Bricks & Minifigs
Bricks & Minifigs brought us on to solve an issue they were having with a form that was designed for birthdays. We successfully fixed an issue another agency was having difficulty with. This success lead us to help with SEO, social media marketing, and store consultation on marketing.
Categories
Website Management
SEO
Social Media Marketing
Social Advertising
Store promotion
SEO
BAM was looking for how to grow the brand as well as the franchising of the business. The main item we were focused on is providing local search for terms like LEGO store near me and kids birthday places. Using this information we worked with each store to provide a unique page with what made the store unique while also providing standard information that was universal to the store. The result was overall increase in store traffic. In some cases the store appeared in search results before branded LEGO terms.
Social Media
Multiple franchises worked with us to help them promote their business through social media. These were some of the images created for social posts, events, & ads. Creative often revolved around holiday sales, special events, and their free minifig giveaway. Blending some reality and animated characters made some of these designs more engageing
Video Marketing
Video marketing was used primarily to bring awareness to different stores offerings. Birthdays are an important element to making a store successful. The birthday ad was run on Facebook with targeting of primarily mom’s with of children with interests in parenting, outdoor activities, STEM, and similar activities. The overall approach helped fill up the birthday calendar. The ad was completed 92% of those who watched it with a $0.01 per view.