Working at CorkSport was both fun and challenging.  I had little knowledge about cars, Mazda specific cars, and modifying them which proposed some unique challenges such as understanding the the product and the customer.  Despite these difficulties I learned a lot about interests of car enthusiasts and how to market to them with metrics of 38 million video views in 2024 and there first marketer to have multiple “viral” moments.

Search was always a serious part of CorkSport’s marketing.  A model for rendering solid search results was already in place with a domain that carried quite a bit of authority.  However product specific categories were overlooked on the website. Using research and internal information, I created 5 pillar pages to help drive results on these specific categories.  

Since Google’s launch in Shopping and product feeds, Little to no effort was made to create campaigns to target customers.  I launched Google Shopping for CorkSport and ad campaigns that provided a significant ROAS.  I was very happy with campaign.  

CorkSport was in need of improved UX design.  From the start there were issues with some of the layouts specifically on mobile. The header and slider need a refresh along with some practical usability updates for the brand.  With information internally and feedback from customers I implemented some updates to the website.  

Emails were outdated and neglected marketing channel.  One of my first projects was to refresh the brand appearance which seemed outdated with little design consistence.  With a cadence set and on going management the open rate lifted to the low 40s.  See how I lifted the brands email marketing. 

Social Media 

At CorkSport,  I produced content for one of the most passionate Mazda performance communities online. From launching viral GIFs and memes to video production shorts with a goal of short form storytelling. My work blended humor, creativity, and performance insights to make CorkSport stand out in the crowded automotive aftermarket space. In 2024, CorkSport amassed over 30 million views through a blend of advertising, social boosting, and organic posting.