Marketing Portfolio
OsteoSTrong Portland
OsteoStrong Portland
OsteoStrong Portland is a health and wellness club that caters primarily to a mature audience or people dealing with balance and bone health issues. Hired to help them launch their service, we built a website and helped with local SEO services.
Categories
Web Design
Social Media Marketing
Video Marketing
Marketing Automation
Local SEO
Website Design & Launch
OsteoStrong needed a website that represented the brand. Prior to launch we created a landing page to capture leads of potential clients. Although the brand had some oversight, they had little to say about the design of the website. We integrated elements of the brand through the site, reviews from people outside of the business, and informational landing pages. This also integrated marketing automation to help with reminders for visits, updates regarding the business operations, and billing using Keap by Infusionsoft.
Social Media Marketing
Prelaunch, we used social media with advertising to get registrations and also provide a giveaway to get more visibility and traffic to the site. In addition, worked with videographer to capture content that was used for website.
Postal Mailing
For the grand opening campaign, I included a local print postcard drop to complement our digital outreach and ensure we reached audiences beyond online channels. The goal was to create tangible, high-visibility touchpoints in the immediate geographic area. While we didn’t track specific metrics from the postcards alone, they served as a crucial brand introduction in the community. This messaging was important and event details in a physical format that’s often overlooked in the digital age.
