Marketing Portfolio

Tumwater VIneyard

Tumawater Vineyard

Tumwater Vineyard is a growing NW vineyard located in West Linn. Tumwater Vineyard recognized the need to grow memberships for operational success. In 2019, I joined the company as marketing support. Since then, the results have been excellent with incredible growth and record sales year-over-year with membership and follower base. Follower counts outperform larger well-known vineyards in the Willamette Valley.

Tumwater grew through the pandemic despite consistent closure and reduced attendance. I used a mix of email, social, and advertising strategies to increase followers and memberships.

Member Growth

157%

Event Rentals

Revenue Increase by 147%

Revenue Growth

Revenue Increase by 212%

Tumwater Vineyard Social Media Growth

With more than 800 vineyards in the region, standing out was a serious challenge. The objective was simple: increase memberships by building awareness.

I developed a social-first strategy, positioning Facebook and Instagram as the top of the funnel. By producing and promoting short-form video content, we consistently attracted ~50 new followers per week at just $0.01 per interaction. Followers were essential to getting visibility for the vineyard which in-turn reduced spend.

The results were significant: Facebook followers grew by 212%, and this momentum translated into a 157% lift in vineyard memberships. This campaign proved that with the right strategy, even a crowded market can deliver measurable growth.

WEBSITE

Tumwater Vineyard uses a Wine Management software integrated with their website. I provided support with them to help with forward looking marketing efforts. Overall, I helped with product management, photoshoots, promotions of events. Specifically to the website I helped with various website management from product setup, merchandising, and cross promotion.

Stafford Land Company

Marketing PortfolioStafford Land Company Stafford Land CompanyAt Stafford Land Company, I helped market and position land developments for both large builders such as Lennar and DR Horton, as well as individual property buyers. The company’s services ranged from...