by Derek | Jun 21, 2011 | Online Reputation Management, Personal Branding, Strategy
Almost a couple of weeks ago I thought I would experiment with photos. The goal was to improve an image in the search results of Google. Although this wasn’t the most scientific approach I still think it was interesting. So the test was to see if tagging an image with...
by Derek | Jan 12, 2011 | Online Reputation Management, Personal Branding, Strategy
The year 2010 really looked nothing like Space Odyssey 2010. Instead of fantastic missions to Jupiter the real odyssey was social media. More people stared into the great oblivion of Smallville or Facebook status updates than anything else. I perhaps were one of those...
by Derek | Jul 21, 2010 | Local Search, Online Reputation Management, Strategy
I am following up with yesterday’s post on customer reviews. I gave reasons to start asking for reviews but today I want to help you to think about getting reviews. This comes down to you providing the means for people to write a review. If people are 10 times more...
by Derek | Mar 15, 2010 | Search Engine Marketing, Search Engine Optimization, Strategy
Choosing a good domain name is easier said than done. If you’ve spent any time finding a good name you probably have discover that it is either being used or someone is sitting on that domain (domain parking). To put it simple, domain name purchasing isn’t easy. Here...
by Derek | Jan 14, 2010 | Social Media Marketing, Social Networking, Strategy
Twitter is an interesting tool for sharing and research. Some companies are using it to better engage key stakeholders. Great examples include Comcast and Intel who engage customers who mention them. Some hotels utilize Twitter to watch for trips to areas they are...