by Derek | Oct 29, 2025 | GIF Marketing, Marketing, Meme Marketing, Social Media Marketing
A social GiF with 5.8 million views and counting. Not bad for a niche automotive brand all from one simple GIF. As the lone marketer at CorkSport, posting humorous social content was part of the job description. Being the “meme master” for a brand that lives in car...
by Derek | Mar 16, 2010 | Mobile Marketing, Social Media Marketing, Social Networking
Foursquare is probably the hottest geotargeting site out there. People check-in to locations and win badges of cities and store fronts. With people volunteering their whereabouts give marketers a picture to what customer buy and travel habits to commonly visited...
by Derek | Mar 9, 2010 | Local Search, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
The internet is an amazing resource for businesses of all sizes. It has the ability to impact ROI in a very short amount of time. Here are few ideas that can get your company visible within 24 hours or less. 1) Local search can get you listed in about 15 minutes. A...
by Derek | Jan 14, 2010 | Social Media Marketing, Social Networking, Strategy
Twitter is an interesting tool for sharing and research. Some companies are using it to better engage key stakeholders. Great examples include Comcast and Intel who engage customers who mention them. Some hotels utilize Twitter to watch for trips to areas they are...
by Derek | Jan 11, 2010 | Social Media Marketing, Strategy
Derek Hanson Digital Marketing ResumeView more presentations from dereklive. My goal for 2010 is to share even more. Because of this goal I have given myself a digital resume. The reason is that within a short few years sharing has nearly become a commodity. You may...
by Derek | Nov 24, 2009 | Social Media Marketing, Strategy
Social media gives businesses a great opportunity to engage personally with their customers. It is similar to the local grocer who knew customers by name. Listening requires a company to plan and be prepared to respond. When listening and engagement isn’t part of...
