by Derek | Dec 8, 2025 | Marketing
As a marketer, I’ve spent a lot of time designing and editing emails for different brands. I’ve tested layouts, played with headlines, and contemplated whether an email should include an emoji in the headline. While those elements are extremely important, there are...
by Derek | Nov 21, 2025 | Customer Experience, CX, Marketing, Marketing Strategy
Most brands obsess over their marketing, but overlook something far more important: how customers actually experience them at every touchpoint. Customers might forget an ad or a campaign, but they never forget how a brand makes them feel. That is where real customer...
by Derek | Oct 29, 2025 | GIF Marketing, Marketing, Meme Marketing, Social Media Marketing
A social GiF with 5.8 million views and counting. Not bad for a niche automotive brand all from one simple GIF. As the lone marketer at CorkSport, posting humorous social content was part of the job description. Being the “meme master” for a brand that lives in car...
by Derek | May 12, 2022 | Uncategorized
CorkSport Working at CorkSport was both fun and challenging. I had little knowledge about cars, Mazdas, and modifying them which proposed some unique challenges such as understanding the business, the product and the customer. Video Examples of Work My Porfolio by...
by Derek | Feb 28, 2021 | Uncategorized
Customer Lifecycle Marketing is the strategy of mapping out how your marketing engages the customer from awareness to advocacy. Mastering this takes time and resources and should not only how to promote to potential customers but how a customer is converted, how you...
